Marketing has evolved over the years. From personal marketing communications, to newspapers, radio and television commercials, billboards, posters and other forms of traditional marketing, to now being very different from all those stated.
What has become of marketing now?
Marketing has become virtual.
Because people have become dependent to their smart phones, the web, and every gadget on the go, the marketing field has found a way to reach out to this newly created audience.
Marketing is now at the back of our hands. Now it’s actually very smart because we can simply skip or block or close a marketing campaign which a creative marketing team has worked for months. Now the audience or the receiver has the ability to click or un-click what he or she wants to see.
Pretty much like how relationships work, we need to adjust to change and it’s also a lot of hard work.
Can you relate? And like marketing you’d do anything and give everything you have stay in a relationship. You need to continuously stand out to not be replaced by a better one.
So, what else makes marketing co-relate with relationships?
1. They’re both an investment
In a relationship you’d spend a lot of your time with that special someone to develop this certain connection. You’d develop a sense of need to please that person in order to stay the same.
You will go on dates, you will travel, you will try a lot of different things just to stay connected and not lose the spark. You’d do everything for it to be a “match.”
Because who goes in a relationship with no intention of staying there anyway?
This is just like marketing. In creating campaigns, you would really invest a lot of time.
For example, when you first begin an ad campaign whether it’s in Facebook or Youtube, not only are you investing in your ads but there’s a time investment for the research to finding the right audience.
2. The end goal is commitment
Since you’ve invested so much, you’d finally want to build a relationship with that person. You will do everything for it to work.
There will be fights, arguments and ins and outs, but you’ll do everything to stay in that relationship. In marketing, once you get a customer hooked you will do everything to treat them so special.
You create great products and you will give your all to sell these products properly. You may face a certain disconnect through while still on the process of gaining commitment, but once you’ve passed through that with great campaigns, you’ll definitely earn yourself loyal to the core customers.
Popular funnel programs and training often advise to focus on ads for Facebook lead generation that offers free reports, videos, PDF’s then only after you’ve built some level of trust to ask for the sale.
3. You have control over how they perceive you
When you start dating, both of you in that relationship (most especially the guys though) will have their best foot forward. Why? To make sure that the person you’re dating will see all the good in you.
You’d take advantage or even set-up situations in which you can show your good side.
That’s the same way marketing works, although you have no control over who buys your product and when they’ll buy it, but you have control over how they perceive your company, your brand and what you sell.
So make sure, create the most positive and light-shedding campaigns you could think of.
4. Trust is always key
Trust is one of the firm foundations in a relationship. Without trust, just end the relationship, I highly doubt if a relationship will work without trust.
Trust is the deciding factor in treating a person. Once you lose the trust, it will never be the same. In marketing, consumer trust means loyal customers who’d recommend your product to their peers.
Trust in marketing means loyalty and the ability of your consumer for viral propagation (online word-of-mouth.)
Trust is what make people buy and believe in your products and it’s what makes them prefer your brand over others.